At first, we analyzed the competitors and thoroughly studied Aron Groups Broker.
We received the brand book that helped us have a close look at the company’s request, values, strategy, and so on. Using it, we also were able to develop the visual style of the Instagram account based on the provided information and color palette: gold, yellow, black, and white.
The communication strategy was based on the broker’s core mission, tone of voice, and vision.
Broker’s mission: “Aron Group’s mission is to serve as a trusted partner to its clients by providing responsible, innovative, and transparent economical growth services. Our core activities are to assist our clients to maximise profitability and asset portfolio.”
Their brand vision: “Our vision is to become an outstanding financial service provider that prioritise client’s success. We are proud of our unique business model, values, and distinguished featured services.
To push industry boundaries and empower everyone to trade, invest, and maximise profitability.”