We know that the broker's audience (and people in general) love having fun. They mostly have a positive attitude towards simple games, and we used this knowledge to our advantage.
That's why we decided to develop Trip for Pip. We made a website where the broker’s clients could participate in a quest, complete 7 simple tasks, and win a trip to London, Tokyo, or Dubai.
What is the point of the game? In the beginning, the participants met Pete, an ordinary office worker who dreams big. By completing a series of mini games, the players learned more about Forex, helped Pete become a trader, and got a chance to win a trip.