The product of our collaboration was a music video and a social media brand campaign. We carefully approached Saykoji’s style to find balance between the brand presence and the artist’s identity.
The result was a blast. The video not only attracted new clients but also gained positive feedback on social media. We launched a brand campaign on YouTube and Facebook, and soon enough, the video surpassed the 10 million views mark.
The cost of registrations lowered by 29%. At the same time, the number of registrations increased by 43% and the retention rate increased by 23%.
We also made a music track and uploaded it to Spotify, Apple Music, and Yandex Music. It gained popularity among the listeners.