We all know that the digital marketing landscape is changing rapidly, but what does that mean for your business?
The Great Recession has hit digital marketing hard
Big companies are laying off employees and cutting budgets while small businesses are struggling to get by. Marketing during a recession suffers the most — and it's not just because of reduced budgets.
The fears of marketers are quite justified: as consumers become more cautious with their spending, they're more apt to use online resources to find the best deals. This means that companies who rely on paid advertising to drive traffic to their websites will see their ad dollars go down — and possibly even stop entirely if they don't adapt quickly enough.
But it's not all that bad! The process of market division opens the way to big marketing for small companies. As consumers become smarter about where they spend their money, they're also becoming savvier in how they find products and services online — and this means that there are opportunities for small companies who are willing to invest in digital marketing strategies like SEO or social media ads.
We've got a secret for you: cross-posting is OK.
And here's why:
- It helps you optimize resources, reduce the time and cost of content creation, and ultimately, make more money. The fact is that different networks are used for different reasons. So we're not saying you should cross-post everything — make sure your content is adapted to its audience. But successful marketers know that strategy is more important than tactics — 52% of marketers said they post content on multiple social platforms with as little change as possible. Just 18% of marketers create different posts from scratch for each platform.
- By cross-posting your content on multiple platforms, you increase the chances that someone will see it. That means people are more likely to engage with your brand or product and potentially become customers down the road.
Social media is great but there is a way to boost sales of your product even more
When you're selling on social media, your product is competing with millions of other products. This can be a challenge because it's hard to stand out from the crowd and get noticed by potential customers. You may think that working with larger influencers would be the best way to reach a large audience, but this isn't necessarily true. Working with small opinion leaders is often a better option because they are more likely to engage with your brand on a more personal level than larger influencers.
Consumers say that the biggest hurdle to shopping on social media is trust. Lack of trust is one of the main reasons why social commerce has not been more widely adopted. People are hesitant to share personal information and make purchases through social networks because they are not sure that the platforms will protect their privacy. In addition, many people are concerned about the security of their financial information when using social commerce and whether or not they’ll receive the products they ordered. Some have also had bad experiences with customer service on social media.
If you want to sell products or services via social media, then working with nano-influencers might be a good option for you! Nano-influence marketing is a savior.
If you're a brand looking to reach a younger market, it's time to get on social media
What's that? You already are? Great! That's a good start — but you're not done yet.
Social media has changed the way we do everything — including finding new restaurants, vacation ideas, and fashion trends. For example, TikTok and Instagram are becoming go-to platforms for people in the younger generations who want to find things to do on the go. They provide a way to easily search through thousands of different options while also giving viewers an entertaining experience.
Instead of scrolling through Google's long list of results, more and more people are turning to social platforms for travel tips, recipes, news, and entertainment. Forty percent of 18- to 24-year-olds are now using social media as an alternative search engine because it provides them with exactly what they're looking for: easy access to great content without having to scroll through endless pages of irrelevant search results!
So if you want your brand to reach this growing group of consumers who value convenience above all else (and who have plenty of disposable income), get on TikTok or Instagram ASAP!
Video content is everything
In the year 2022, marketers learned that people's attention span has gradually decreased. As well we have learned that there's a lot to be said for those who actually can keep their audience's attention.
People are always on the run in this fast-paced world, so they rarely have time to sit and read. That doesn't mean they don't want information though! People want their information to come to them.
So how do you get your message across in such a fast-paced world? You make it short and sweet, but informative enough that it sticks with your audience. So, that is why video content is a go-to for digital marketing specialists.
Video content is the future of digital marketing, and it's not hard to see why:
- They're easy to share
- They're easy to digest
- They're easier to remember
- They're great for SEO
- They make you look like you know what you're talking about (even if you don't!)
But before you start cranking out video after video, there’re a few things you need to keep in mind. First off, try not to make them too long — people have short attention spans these days. You also want to make sure you've got a catchy title and can embed them on your website or blog. Finally, remember that Internet speeds vary from region to region so be sure your videos are optimized accordingly.
The audience needs first — social trends are important
Marketing is a pain in the neck. We get it. You're always trying to figure out how to get your product or service in front of people, and it's hard to know where to start or what will be successful. In addition, be aware of global trends, for now, it is inclusive and pain-relieving marketing.
You should always place your auditory first for the sake of creating sustainable relationships between the brand and its customers.
To win over customers, you need to get clear on what they want — and then give it to them in the best way possible. That's why it is a good idea to shift focus from tactics (like bombarding your audience running ads on Facebook, do not stop it completely, though) to strategy (like figuring out how best to leverage each platform to serve its unique purpose for your auditory).
We live in a world where every marketer is chasing each other, trying to get their products in front of consumers. But we've learned that being successful means knowing where your audience is and what they want, then delivering that content in the best way possible.
Trends have always been important in social media and 2023 isn’t an exception. Take advantage of them so you can come on top of the trend game and outplay all the competitors in the upcoming year.