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How Motion Design can save your project

1. Motion design looks great

2. It can be used in any industry

3. It's a great way to engage your audience
It's no secret that motion design is an incredible tool for creating effective and engaging projects. When used correctly, it can keep an audience's attention better than static imagery or animation alone. It's a paradox, but even if the motion content is higher in production costs, it will save you time and money. Due to the fact that you will achieve better results of both organic reaches and paid promotion of your content.

How motion design can make your projects more effective

Motion design is a powerful tool for communicating your message and increasing engagement with your audience. It’s used in a variety of ways, from branding and promotional materials to social media posts and websites.
Motion designers know how to balance the needs of their clients with what the audience wants: an exciting video that conveys the brand’s message in a unique way. They use motion design techniques all aimed at creating something new, fresh, and memorable for their viewers (and hopefully customers).
It can be used to share information or enhance user experience, but one thing it does quite well is keep people engaged. In fact, motion design should be your go-to whenever you need to get people’s attention in an engaging way. Here are some ways that motion design can help:
  • Keep your audience’s attention on what matters most by drawing their focus with movement and color
  • Explore how your audience interacts with the content before launching any big projects
  • Use motion design to build brand awareness and help people remember your company better
“Motion design is much more versatile than static imagery.
It can be used to explain complex concepts and processes, as well as ideas and products. It’s also a great way to show off services or products in action, or even tell an engaging story with animation.”

Motion design is a powerful and fairly simple medium, that will add a lot of value to your project

It’s been said that people understand information differently through visual, audio, and interactive methods. Motion design uses all three of these in one package! It’s not just for video anymore; it can be used for anything from icons to illustrations to text animations. Just as you would use an illustration in place of a photograph or logo art in place of regular text, you can also use motion graphics with any type of content.
Motion design is the art of bringing graphics to life by manipulating them with animation techniques and adding movement with sound effects or music. This can be used within UI/UX designs; it could also be applied on flat icons or illustrations. The possibilities are endless when it comes to creating beautiful motions while retaining their simplicity!

Why you should use motion design in your projects

When we talk about motion design, we’re not talking about something that only goes on when your project is in motion. It’s a broad term that encompasses all forms of moving graphics and animations, including transitions, infographics and complex interaction animation.
But why should you use it? And how can it save your project?
Motion Design makes things more exciting! It adds an extra dimension to the content by making it dynamically move around on the screen. This helps readers understand what they are seeing because they don't have to strain their eyes as much while reading information from static images or text blocks. This also ensures that people will spend more time looking at the content which helps improve engagement rates!
In fact, motion design should be your go-to whenever you need to get people’s attention in an engaging way. There are several studies and surveys that show how motion design can improve marketing performance results. Here are a few key statistics:
  • Videos increase the time that people spend on your website: According to a study by Wistia, websites that use videos on their landing pages can see an increase in the amount of time people spend on the website and more interactions with the content: Examples include watching videos, submitting email addresses, responding to calls to action (CTAs), filling out surveys, leaving comments, etc

  • Animated explainer videos improve customer understanding: In a survey by Wyzowl, 83% of respondents said that they understood a product or service better after watching an explainer video that used animation.

  • Motion graphics grab attention: A study by Zabisco found that animated graphics and illustrations can grab a viewer's attention in less than one second, compared to text which can take up to 15 seconds to have the same impact.

  • Animated logos increase brand recognition: A survey by Animoto found that animated logos are remembered by 50% more viewers than static logos.

  • Motion design improves email open rates: A study by Adestra found that using animation in the email subject lines can increase open rates by up to 50%.
These statistics demonstrate the power of motion design in marketing, and how it can effectively grab a viewer's attention, improve understanding, and drive conversions.


Brands can use motion design to immerse customers and build a deeper connection with them. With so many new ways to interact with content on your phone or tablet, it’s time to consider how you can create an experience that keeps people engaged.
Motion design is quickly becoming an essential part of marketing campaigns and other communications projects. The ability to add some dynamism to a static image or piece of text can really enhance what’s being said or communicated in ways that were not possible before now due to technological limitations. And since most people are used to watching videos online, it makes sense why this trend has taken off so quickly in recent times.
The right creative approach can make all the difference when it comes to getting noticed by your target audience or customers. Just remember: if you're not using motion design, someone else probably is!